Marketing your business or organization can seem like a daunting task. Most small businesses and organizations liken creating a marketing plan to going to the dentist – it is a necessary evil, but in no way is it a fun thing to do! Newspaper, radio, magazines, social media, websites, brochures, direct mail postcards – there are too many ways to waste precious marketing dollars by switching your tactics every other month! After ten years of helping businesses and organizations develop marketing to promote their efforts I can tell you this: